Cases

The Problem

An outdated site failed to reflect official distributor status, listing dry tech specs instead of clear business value.

Solution

• B2B audience analysis and reframing tech features into tangible client benefits
• Customer journey design featuring friction-free micro-conversions
• Tilda development with custom code: blueprint grid background, interactive map, and dynamic animations

The Problem

The site did not address beginners’ main fears, and the structure had no intermediate actions for cold traffic.

Solution

• Audience psychological barrier analysis
• Step-by-step objection-handling CJM
• Micro-conversion triggers addition

The Problem

Transitioning from marketplaces to their own Yandex.Kit site, the catalog failed to address buyers’ goals and online purchase fears.

Solution

• Intent-based catalog navigation (commuting, weekend rides, heavy loads)
• Custom visual narrative banners bypassing CMS limitations
• Dual sales funnels handling core conversion objections

The Problem

Case studies and expertise were scattered across social platforms and drives, failing to convey methodology and depth. The creator lacked a unified touchpoint for potential clients.

Solution

• Designed the site concept, layout, copywriting, and case study packaging
• Coded the site using React + Node.js with dynamic animations
• Built a clear customer journey: from understanding the workflow to reviewing cases and submitting a request

The Problem

Low completion rate for room bookings on the site

Solution

• Booking path on the hotel room page with an interactive calculator